Course Outline

  • 1

    Section 1: Introduction

    • Chapter 1: Welcome
    • Chapter 2: What’s at Stake?
    • Chapter 3: A Call to Greatness
    • Chapter 4: Course Breakdown: What it is and What it is Not
    • Communications Course Handbook
  • 2

    Section 2: How it all Works

    • Chapter 5: How Communication Works: The Transactional Model
    • Chapter 6: Mediums and Messages
  • 3

    Section 3: Understanding the Audience

    • Chapter 7: Focus on the People
    • Chapter 8: The Goal: Know, Feel, and Do
    • Chapter 9: Recap
  • 4

    Section 4: The Top 5 Big Things

    • Chapter 10: Commit to Telling Stories
    • Chapter 11: Belong, Believe, Behave
    • Chapter 12: Be Clear
    • Chapter 13: Show, Don’t Tell
    • Chapter 14: Set Simple Goals
  • 5

    Section 5: Deep Dive: Website, Bulletin, Social Media

    • Chapter 15: Website
    • Chapter 16: Bulletin
    • Chapter 17: Social Media
  • 6

    Section 6: Strategies for Growth

    • Chapter 18: Find People to Help - You Can’t Do it Alone
    • Chapter 19: Partner with Companies that Care
  • 7

    Section 7: Conclusion

    • Chapter 20: Conclusion
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